When you’re on the receiving end of a referral, you might feel
tempted to take some shortcuts and go for the deal as quickly as possible.
After all, you were recommended by someone they know, like, and trust.
But shortcuts rarely work in sales for us bankers, no matter where a prospect comes from. Getting a great referral is banking nirvana, and over the years I've discovered a few wrinkles in the buying process that makes converting them even more likely...or less risky...and that's what this week's video is all about.
1. Not all referrals are considered equal. The more involved the referral source gets, especially early in the process, the stronger the recommendation is perceived by the referral themselves.
2. Whatever you do, don't forget that even though you may feel like you're further along, the referral is still starting at step one of the buying process, and will move through the...
Implementing a policy to thank customers for their business can be a confusing task. It's intended purpose is often nothing more than to show gratitude, but the unintended consequences are too great to ignore. Customers who know what their business means to yours are more likely to refer you to their network, remain loyal to you, and maybe even allow you to make a mistake once. While simply giving a heartfelt "thank you" verbally is a great first step, there are a number of actions you can take that will speak louder than words.
Enjoy this list of 7 ideas you can use to thank customers for their business. Each one will feature three common themes that will allow for maximum appreciation by your customers. They are all outstanding, inexpensive, and most importantly, able to be personalized.
Next time you are looking for an innovative way to show your customers your...