As a toddler, my middle child would roll off the couch, cry, climb back up, and then roll off again to see if it hurt as much the second time. Eventually he learned that if he put a pillow on the floor it wouldn't hurt every time he rolled off...just on the occasions when he missed the pillow.
Which was more often that you would think.
Cold calling is kind of like my middle child...eventually even he figured out the pain wasn't worth the reward.
Fortunately, I found an easier, far more efficient way to reach prospects earlier in the buying process...and that's what this week's video is all about.
1. Making sure the right people are attending the same networking events you are can save you an incredible amount of time and energy connecting with prospects who matter.
2. Making calls to prospects, customers, as well as Centers of Influence, and inviting them to the event so you can "buy them a drink" is a great, low...