Windshield Wisdom #46: Actual Sales Advice From A Prospect Who Chose Your Competition

 

I had the privilege of secretly watching one of your best prospects meet with you, then debrief him afterwords and gather his insights into the sales efforts of his "banking friends"...and it wasn't pretty. 

You see my customer (your prospect) valued his "banking relationships", but that was only enough to get you in the door.  To win his business, you need to be great in three other areas, and it was here that everyone fell short.  .

Check out what your best prospect said it will take to win his business in this week's Windshield Wisdom.

Three Big Takeaways

  1. Relationships will only get you in the door, it's how you connect your knowledge of the customer to the offer you're making that gets the deal done.  
  2. Your best prospects expect to know how important they are to you.  It's up to you to figure out how to show your appreciation in a way that resonates with them.  
  3. Don't be afraid to get creative when putting together your offer. Your...
Continue Reading...

Two Ideas for Dealing With Competition

competition relationships Aug 18, 2017
 

Two Ideas to Gain An Advantage Over The Competition In Sales


Did you like my Wisdom?  If so, please share it with your friends and colleagues so they can learn how to rise above the competition in sales and live the sames success you're enjoying today.  -Matt


Summary:

If you don't have competition in sales there are likely only two reasons.

  1. You have an idea that is so cutting edge no one has come after it yet.
  2. You have an idea that no one sees a reason to come after at all.

In the first scenario, don't worry as you find success the competitors will come.  In the second...well...lets all observe a moment of silence, as well as apologize, for buggy whip makers everywhere.

Gosh darn fancy new fangled automobiles!

Here's the truth, there are people out there who want your customers, and more than likely you are after their's as well.  It's one of the axioms of being a business owner.  

As true as I've found that to be, then why aren't we better prepared to...

Continue Reading...