I had the privilege of secretly watching one of your best prospects meet with you, then debrief him afterwords and gather his insights into the sales efforts of his "banking friends"...and it wasn't pretty.
You see my customer (your prospect) valued his "banking relationships", but that was only enough to get you in the door. To win his business, you need to be great in three other areas, and it was here that everyone fell short. .
Check out what your best prospect said it will take to win his business in this week's Windshield Wisdom.
Did you like my Wisdom? If so, please share it with your friends and colleagues so they can learn how to rise above the competition in sales and live the sames success you're enjoying today. -Matt
If you don't have competition in sales there are likely only two reasons.
In the first scenario, don't worry as you find success the competitors will come. In the second...well...lets all observe a moment of silence, as well as apologize, for buggy whip makers everywhere.
Gosh darn fancy new fangled automobiles!
Here's the truth, there are people out there who want your customers, and more than likely you are after their's as well. It's one of the axioms of being a business owner.
As true as I've found that to be, then why aren't we better prepared to...