Windshield Wisdom #66 - Execute the Order (See What I Did There Edition)

 

 "Good luck is when opportunity meets preparation, while bad luck is when lack of preparation meets reality."  - Eliyahu Goldratt

I used to annoy the crap out of my team with that quote.  It wasn't an accident.  

Preparation is that important in determining you're level of sales success in your banking career.  

My customers today get the same treatment.  I ask them all the same 6 questions before we go out on joint calls.

The first three are...What do you know about the person we're meeting with?  What would you like to learn?  What are you hoping to accomplish with this meeting? 

And the other three questions?  That's what this week's video is all about.  

Three Big Takeaways

1.  Selling doesn't end simply because the prospect said yes.  You need to keep reinforcing the idea they made the right choice in choosing you, and that's best done by confidently and completely communicating what comes next in the buying process.   

2.  That confident and complete communication is best achieved by preparing for it.  

3.  Make sure your new customer knows EXACTLY what information they need to provide, what steps come next in your bank's processes, and the timeline you expect it all to happen in.  

Matt Middendorp is a nationally acclaimed speaker and sales coach with over 20 years of experience turning connections into customers and advocates. In 2013, Matt founded Sales Math, and debuted his “Formula for Success” sales training system to bankers across the country. From the beginning, Matt’s clients have experienced learning that is fun, meaningful, and makes a difference in the real world. Today, Matt’s core philosophies of “Learn Together, Do Together, Grow Together” are taught through in-person coaching, online as part of the Cool Bankers Academy, and by his leadership of the Cool Bankers Club Facebook Group. His clients are making their goals faster and easier based on the confidence and skills gained from learning a sales process tailored to ensure they aren’t “just another banker” in the communities they serve. 

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