3 Strategies for Finding Customers You Actually Want


A few years ago a couple of non-banking friends of mine convinced 
me to do something I had been actively resisting...Long story short, their suggestion completely transformed my banking career in a hugely positive way.

It’s a big part of how I built not just my success, but my team's success too, and now you can use this idea to build YOUR banking career as well.

Three Big Takeaways 

  1. You have a core group of customers that naturally WANT to work with your experience and expertise.
  2. Connecting with them isn't as hard as you think, especially considering you probably already know where to look.
  3. Tailor your message so your core prospects understand why you and they are ready-made to do great things together.  

Matt Middendorp is a nationally acclaimed speaker and sales coach with over 20 years of experience turning connections into customers and advocates. In 2013, Matt founded Sales Math, and debuted his “Formula for Success” sales training system to bankers across the country. From the beginning, Matt’s clients have experienced learning that is fun, meaningful, and makes a difference in the real world. Today, Matt’s core philosophies of “Learn Together, Do Together, Grow Together” are taught through in-person coaching, online as part of the Cool Bankers Academy, and by his leadership of the Cool Bankers Club Facebook Group. His clients are making their goals faster and easier based on the confidence and skills gained from learning a sales process tailored to ensure they aren’t “just another banker” in the communities they serve. 

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